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Module Reflection
Digital Business Models is an interesting course that many times requires online learning. This was my first experience of an online MOOC. There are many interesting topics in MOOC, such as 3D printing, the impact of the digital revolution on existing occupations, the spread of automation and online work. People can explore the article in…
Digital operation strategy of Starbucks — Taking Starbucks China as an example
Digitization has been an important strategy for Starbucks’ global growth. As early as 2016, Starbucks proposed the “digital flywheel” strategy (Dignan, 2017). Through AI technology and big data analysis to understand user needs, Starbucks maximizes and optimizes user experience, and can develop new products based on consumption data and use them in business decisions such as site…
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BEMM129 Digital Business Models 