Digital Business Models is an interesting course that many times requires online learning. This was my first experience of an online MOOC. There are many interesting topics in MOOC, such as 3D printing, the impact of the digital revolution on existing occupations, the spread of automation and online work. People can explore the article in the comments. This makes me have more understanding and interest in the subject and can be further studied when I consult relevant materials.
Another interesting thing about this course is that it does module evaluation by blogging. We can share our views on the digital business model. Mela’s blog, for example, can lead to thinking about the role of a future teacher. And I quite agree with the words of “having a job for life having the ability to maintain and renew the right skills through life learning” in her blog. As another example, Nicolette mentioned Uber’s development in his blog. Uber has no doubt benefited from the rise of digitalization. However, it is worrisome that Uber still faces many security problems, which are also brought by new technologies. Liu’s blog about the digital transformation of the Forbidden City is also very interesting. It seems attractive to experience the historic Forbidden City in a new media way.
Digitalization is an inevitable trend, which will enable the further development of human society. Digital technology upends traditional business and reshapes business ecology. Everyone has different perspectives and pretentious insights in this direction, but there must be a business vision for the digital age, or all the strategies, controversies, and choices will be irrelevant. The failures of Kodak and Nokia are two case in point (CRISTINA, n.d.). On the other hand, there is a need to be open to digital technology, which needs to be constantly explored and developed to meet the application needs of transaction, productivity and creativity. No matter for job seekers or managers, any decision in the transition period is uncertain. Only by keeping an open mind to technology and business can we move in the right direction. As far as I am concerned, this course has given me new thoughts in the process of job hunting. The digital age brings more opportunities and challenges. What we have to do is to grasp the opportunities and actively respond to the challenges.
Reference
Alexander, N. (2020). The Elements of Uber’s Digital Business Model that Make and Break It. WordPress.com. Retrieved 5 April 2020, from https://nicolettealexander.wordpress.com/2020/03/05/the-elements-of-ubers-digital-business-model-that-make-and-break-it/.
CRISTINA, I. Why Did Kodak Fail and What You Can Learn from its Demise-BRAND MINDS 2019. Brand Minds. Retrieved 5 April 2020, from https://brandminds.ro/why-did-kodak-fail-and-what-you-can-learn-from-its-demise/.
CRISTINA, I. Why did Nokia fail? New reasons will surprise you! – Brand Minds 2019. Brand Minds. Retrieved 5 April 2020, from https://brandminds.ro/why-did-nokia-fail/.
Liu, Z. (2020). Classical vs. Modern: Forbidden City successfully transforms with digital business. WordPress.com. Retrieved 5 April 2020, from https://xavierliu2526photography.photo.blog/2020/03/06/classical-vs-modern-forbidden-city-successfully-transforms-with-digital-business/.
TEACHFIRST OR TECHNOLOGY FIRST? THE ROLE OF TEACHING & OUR DIGITAL ECONOMY. WordPress.com. (2020). Retrieved 5 April 2020, from https://mpbmsc.wordpress.com/2020/02/17/teachfirst-or-technology-first-the-role-of-teaching-our-digital-economy/.
BEMM129 Digital Business Models 